Free and easy access to third-party audience data is diminishing, as privacy regulations become more prevalent and the deprecation of third-party cookies looms. For better or worse, the publisher now has a bigger lift to communicate the quality of their unauthenticated traffic to the buyer. The question is, how?
Previously aired on: Wednesday, February 23
Time: 10:00am MT / Noon ET / 5:00pm GMT / 6:00pm GMT+1
We’ll also explore what signals the buyer wants to see from the supply side and the best way to broker trust between publishers and buyers through standardized bid enrichment.