The eCommerce bump witnessed over the last two years looks set to be a revenue trend that will only grow in importance for publishers. According to Group M, by 2024 retail-focused eCommerce will amount to $7 trillion in annual sales activity, making eCommerce a revenue stream that publishers ignore at their peril.
This new report from What's New in Publishing and sponsored by Sovrn offers best practices, case studies and key insights into how publishers can successfully leverage eCommerce, as well as partner with platforms, retailers and other service providers to offer online shopping experiences that consumers now demand.
Why affiliate revenue plays a key eCommerce role in publishing.
How to diversify eCommerce revenue streams beyond content.
Key considerations, including culture, technology, and staff, to optimize ROI.
Plus, you'll discover the biggest trends in eCommerce and their implications for publishers.