WNIP is proud to present Which Way Now? Publisher Options For The Ending Of Third-Party Cookies, a special insight report sponsored by Sovrn. 

With Google delaying its decision to sunset third-party cookies until late 2023, publishers have more time to investigate the identity and data solutions available to them – but the countdown has begun.

As a follow-up to our earlier report,  How Publishers Can Swap Out The Cookie Jar in 2021 , we revisit the solutions available to publishers in light of recent developments, and advise on the best strategies to reach and engage publisher audiences before it’s too late.