90-Day Signal Performance Study
We tracked 2 billion impressions over 90 days to understand exactly how implementing Signal affects your ad performance. Here's what we found.
Over the course of 90 days, we recorded an average revenue increase of 10–15%. We also observed significant improvements to overall viewability, accompanied by increased supply and increased yield.
Post-implementation, demand algorithms must adjust to the improved viewability scores. After 90 days, publishers realize the full benefits of implementation.
Signal inventory is:
Based on the “cost” of implementing Signal (calculated as the percentage of additional earnings generated by the publisher that are then paid to Sovrn), this represents a minimum ROI of 5x for a publisher’s investment in the technology.
Scores are verified by MRC-accredited tools, including MOAT and IAS.