//Signal
90-Day //Signal Performance Study
We tracked 2 billion impressions over 90 days to understand exactly how implementing //Signal affects your ad performance. Here's what we found.
We tracked 2 billion impressions over 90 days to understand exactly how implementing //Signal affects your ad performance. Here's what we found.
//Signal generated an average revenue increase of 10–15%.
//Signal increased ad supply by 15-20%.
Implementing //Signal resulted in a 5-10% increase in sitewide viewability.
Sovrn tracked 2 billion impressions across //Signal publishers over the course of 120 days: 30 days prior to implementing //Signal, followed by 90 days thereafter.
We then compared CPM, ad viewability, ad impressions, and ad yield between both standard (non-//Signal) and //Signal inventory.
Finally, we analyzed the total revenue publishers generated both prior to and after implementation of //Signal reload technology.
All data was gathered from Google Ad Manager.
Over the course of 90 days, we recorded an average revenue increase of 10–15%. We also observed significant improvements to overall viewability, accompanied by increased supply and increased yield.
Post-implementation, demand algorithms must adjust to the improved viewability scores. After 90 days, publishers realize the full benefits of implementation.
Signal creates:
Signal inventory is:
Based on the “cost” of implementing //Signal (calculated as the percentage of additional earnings generated by the publisher that are then paid to Sovrn), this represents a minimum ROI of 5x for a publisher’s investment in the technology.
Scores are verified by MRC-accredited tools, including MOAT and IAS.