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Findings

Over the course of 90 days, we recorded an average revenue increase of 10–15%. We also observed significant improvements to overall viewability, accompanied by increased supply and increased yield.

Post-implementation, demand algorithms must adjust to the improved viewability scores. After 90 days, publishers realize the full benefits of implementation.

Signal creates:

• 15–20% more supply
• 10–15% more revenue

Signal inventory is:

• 80% more viewable
• 38% higher yield
  
  

Based on the “cost” of implementing //Signal (calculated as the percentage of additional earnings generated by the publisher that are then paid to Sovrn), this represents a minimum ROI of 5x for a publisher’s investment in the technology.

Scores are verified by MRC-accredited tools, including MOAT and IAS.