90-Day //Signal Performance Study
We tracked 2 billion impressions over 90 days to understand exactly how implementing //Signal affects your ad performance. Here's what we found.
Over the course of 90 days, we recorded an average revenue increase of 10–15%. We also observed significant improvements to overall viewability, accompanied by increased supply and increased yield.
Post-implementation, demand algorithms must adjust to the improved viewability scores. After 90 days, publishers realize the full benefits of implementation.
Signal inventory is:
Based on the “cost” of implementing //Signal (calculated as the percentage of additional earnings generated by the publisher that are then paid to Sovrn), this represents a minimum ROI of 5x for a publisher’s investment in the technology.
Scores are verified by MRC-accredited tools, including MOAT and IAS.