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With attention now the single limiting factor in the consumption of information, publishers—and advertisers—need new options to cut through the clutter, reduce the noise, and understand reader engagement. Publishers who broadcast to buyers clear attention signals that indicate high levels of reader engagement at scale can optimize pricing, capture more revenue, and drive a more equitable ecosystem.

And, while at first glance, the deprecation of third-party cookies seems catastrophic, publishers will soon be in a unique position to identify, target, and sell highly desirable audience segments hosted on their own sites.

The question is, how?

Join us for a live interactive webinar where we explore how to gain deep engagement insights to understand — and broadcast to buyers — the true value of your readers.

You'll learn how to:
  • Compare your ad performance with that of your peers or the market as a whole.
  • Generate more granular predictions for buyer KPIs such as ad viewability, engagement, and CTR.
  • Unlock new revenue by generating incremental impressions per ad unit.


Previously aired:

Thursday, July 14th
Time: 10:00am MT / Noon ET / 5:00pm GMT / 6:00pm GMT+1


Watch OnDemand


About Sovrn 

Sovrn empowers online publishers and other content creators to thrive on the Open Web through its suite of publishing solutions that help them innovate and drive more value from their advertising, commerce, and data assets.
 
More ways to monetize:
  • Advertising - Generate the greatest outcome from your advertising efforts
  • Commerce - Diversify and grow your earning potential with affiliate marketing
  • Data - Build an entirely new revenue stream by monetizing your email data