With attention now the single limiting factor in the consumption of information, publishers—and advertisers—need new options to cut through the clutter, reduce the noise, and understand reader engagement. Publishers who broadcast to buyers clear attention signals that indicate high levels of reader engagement at scale can optimize pricing, capture more revenue, and drive a more equitable ecosystem.
And, while at first glance, the deprecation of third-party cookies seems catastrophic, publishers will soon be in a unique position to identify, target, and sell highly desirable audience segments hosted on their own sites.
The question is, how?
Join us for a live interactive webinar where we explore how to gain deep engagement insights to understand — and broadcast to buyers — the true value of your readers.
Thursday, July 14th
Time: 10:00am MT / Noon ET / 5:00pm GMT / 6:00pm GMT+1